That’s the literal translation of ‘haute couture’ – which is a French term that we Anglophones use to refer to dead posh fashion design.

The French too like to steal the odd bit of English to spice up their fashion lines. Here’s a few I have spotted around Strasbourg:

  • Narkotic Wear – for when you need to look like a drug dealer
  • Mental Wear – for when you want to look erm … mental?
  • Anti flirt – for when erm… I’ve really no idea.