The BBC advertise on amusing twist to the BBC’s decision to introduce advertising on their international website.

Whoever is in control of this project is patently unaware of the raison d’etre for advertising – that is TO MAKE MONEY. After all, the thinking must be that if the BBC has to plug a hole in it’s 2008 budget – then any cash gained from online advertising is going to help.

So how then do you explain the fact that the new allotted advertising spaces on – are almost exclusively for … the BBC!?