Another amusing twist to the BBC’s decision to introduce advertising on their international website.
Whoever is in control of this project is patently unaware of the raison d’etre for advertising – that is TO MAKE MONEY. After all, the thinking must be that if the BBC has to plug a hole in it’s 2008 budget – then any cash gained from online advertising is going to help.
So how then do you explain the fact that the new allotted advertising spaces on BBC.co.uk – are almost exclusively for … the BBC!?