Advertising on BBC.co.uk

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Advertising on BBC.co.uk

The BBC advertise on BBC.co.ukAnother amusing twist to the BBC’s decision to introduce advertising on their international website.

Whoever is in control of this project is patently unaware of the raison d’etre for advertising – that is TO MAKE MONEY. After all, the thinking must be that if the BBC has to plug a hole in it’s 2008 budget – then any cash gained from online advertising is going to help.

So how then do you explain the fact that the new allotted advertising spaces on BBC.co.uk – are almost exclusively for … the BBC!?

By | 2008-01-07T11:18:51+00:00 January 7th, 2008|Strasbourg|1 Comment

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  1. Matthew Morrison March 13, 2008 at 2:37 am - Reply

    Knowing them, it's all paid for too at market rates – so the charge code for promotions is padding the budget for online. Amazing. Of course, it could be from Worldwide who are the commercial lot with their own purse strings, or even the revolutionaries, BBC America who now generate wealth with hardly a nod to big cheeses in London.Why don't you ask them for a media pack, and get some well deserved hits on your own blog 🙂

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