Monthly Archives: August 2013

//August

Make it happen

By | 2017-01-06T11:16:32+00:00 August 27th, 2013|Uncategorized|

It's not often that the manufacturers slogan on a shopping trolley is worth a second look, in fact it's never worth a second look unless you happen to be a buyer for a chain of supermarkets, however a recent visit to one UK chain store had me sniggering to myself ... During my short time as Corporate Brand Guardian for Invensys plc I was invited to attend a presentation at London blue-chip agency J. Walter Thompson (JWT), where they intended to present the 'solution' to our advertising problems.  The problems we had were many as our company totally lacked any sort of coherence as to what it actually did; "Widgets" we used to tell people. The slick presentation by the suits at the very new and plush HQ in Knightsbridge was almost convincing.  However, as our own Director of Communications rightly pointed out, sticking 'MAKE IT HAPPEN' under our logo wouldn't really help to explain that we made food processing equipment and railway signals. We rejected the idea and left. Happily for JWT the next big client who sat [...]